MAIUM x 00.the store Launch Party 16.11.2022
MAIUM is pleased to be featured within the 00.thestore ECO POP UP. 00.thestore brings over 80 sustainable, ethical and eco-conscious brands to a central London pop-up this festive season
WHAT: A pop-up concept store, bringing 85 of the most innovative and exciting sustainable brands that live online to physical retail
WHERE: 4 Conduit Street, W1S 2YN
WHEN: Monday 14 November 2022 - Friday 22 December 2022
WHO: 00.thestore will stock brands such as Chilly's, House of Sunny, Wild, Daye, Lomi, Aarke, SowVital, SURI, Birdsong, Damson Madder, Kloris, MAIUM and Roam
It’s estimated that 23 million unwanted gifts are destined for landfill at Christmas, with the average person receiving 2 unwanted presents. 00.thestore is helping to shift the narrative around festive gifting and instead champion brands and products that are uniquely positioned to serve as thoughtful gifts, forever gifts or gifts actively objecting to the status quo of marketing and promoting a sustainable lifestyle beyond the holiday season.
The pop-up will host a wide selection of the most exciting, industry-leading, innovative and established brands confirmed to be featured in-store with us who are all championing sustainability. Most of them are already featured in high-end retailers such as Liberty's, Selfridges and Harrods. Some of them to name a few: Chilly's, House of Sunny, Wild, Daye, Lomi, Aarke, SowVital, SURI, Birdsong, Damson Madder, Kloris, MAIUM and Roam.
As an antidote to Black Friday, 00.thestore are hosting Sustainable Saturday on Saturday 26th November, by partnering with bodo to create an online platform. This will feature all products in store to leverage conversations around Black Friday and encourage customers to opt for more planet-friendly choices. For those who can’t make it down to the space, customers will be able to shop the store's offering online, and bodo will fulfil their order via their eco-friendly delivery service - on demand, the same day, from the store.
Alongside the traditional retail offering, 00.thestore will host a range of workshops and panel discussions in the afternoons with leading industry experts from the sustainability space, as well as activists and influential social media personalities. They aim to start a positive dialogue around sustainability and our collective role in preserving natural resources by showcasing 'good for the planet' products and providing more knowledge on global issues of waste, overproduction and excessive consumerism. Brands will also host their own events such as:
- Mindfulness Morning with Rain CBD
- Make your own terrarium with London Terrarium
- Plant Repotting Workshop with SowVital
- B-Curious - an informative evening with the B-Corp team on how to start the verification journey
The space has been designed in collaboration with renowned designer, Yoshi Takagi, Design Director at Monocle and Head of Brand Design at MOO, to bring our vision to life in store. He is curating a select cohort of international product and furniture designers, some award-winning - most recently at London Design Festival, to assemble the store's interior and visual identity - all to make up the showroom.
“After the success of the first 00.thestore pop-up earlier this year, we’re back for a second time with a focus on mindful gifting this festive season. In an ever-confusing world for consumers, 00.thestore provides a trusted environment for shoppers to feel confident that the items they chose are good for the planet. We’re really excited to be hosting such a large number of responsible brands in one place to make it as easy as possible for people to invest in conscious items for themselves and loved ones!”
Zora Feraji, Founder 00.the store
About 00.the store
00.thestore creates an innovative space for consumers to discover a curated collection of brands with sustainability at the core, providing a flexible platform for digital-first brands to benefit from brick-and-mortar retail trade during peak sales seasons. 00.thestore is also a 360 advertising platform for its brands with curated customer touchpoints both online and offline, optimised for maximum brand visibility, awareness and reach.
Beauty and wellness: Biork, Blanka Soap, byMatter, Daye, Dibia, Ethosa, House of Lady Muck, KEAR, Kloris, Love Not War, MACK, Manifesto Nutrition, Namsu, Nini Organics, Orn Kuu, OTP, Parla, Pelegrims, Quanna, Rain CBD, Roam, SBTRCT, Seeds of Colour, Serious Tissues, Smilemakers, SURI, Uberlube, Urania's Children, Wild, Wilton, Yoni.
Fashion: BasicRight, blacktogrey, Culthread, Damson Madder, Dion of Paenia, Eartha, Francesca Marachisio, House of Sunny, Ilk + Ernie, Love Hero, MAIUM, Natasha Tonic, Oh Seven Days, Pantee, Personal Effects, Stories We Cherish, STORM Active.
Accessories: Aimos Jewellery, Critically Endangered, GroundTruth, Inouar, Leiho, Studio Kyodai, Zashadu.
Home and lifestyle: aarke, Chilly's, eCoffee Cup, Elm Road, Far and Away, Harriet Says Hi, HOJ, Kana London, Lomi, London Terrariums, SowVital.
Interior: And New, Atelier Aveus, Nowny Model, Rob Parker, Vahe.