New to The Rudai show space for AW2023 is HOLOMARKET TOKYO.

Riki Yoshida, a hand-printing artisan, has been developing fabrics for domestic and international major brands for 15 years. He graduated from the University of Osaka with a Fashion Design degree. Straight after graduation, he started working for a textile company in Kyoto where he created innovative textiles for brands like Yohji Yamamoto, Issey Miyake, and Chanel. During that time, he started making his own clothes as a hobby. His garments started to gain attention, so he decided to put more effort into creating his own clothing line.

 Japanese fashion is known on the western side of the world for its unique shapes and innovative use of technology; but since starting his career, Riki has always been drawn to textiles and printing patterns on the cloth via the craft of “YUZEN”.

Yuzen is a technique for printing patterns on cloth using a mold. It is a technique that has been handed down since ancient times in Kyoto, Japan and has evolved in its own unique way. The entire dyeing process, a traditional industry in Kyoto, is done by hand-printing, which allows for a high degree of freedom of expression. HOLOMARKET have been producing a wide variety of original fabrics that cannot be expressed by ordinary screen printing, utilizing techniques that can only be done by true craftsmen in the dyeing factory.

HOLOMARKET’S original fabrics are used by a wide range of clients from foreign maisons to the interior industry. While using traditional techniques, HOLOMARKET are constantly evolving these techniques to create highly designed products.

"I didn't want to go through the path of entering a fashion brand and being asked to draw a pattern or go to the same path all fashion students follow after finishing school, I wanted to be more creative"

HOLOMARKET’S collections are always designed with a particular theme in mind. When it comes to figuring out the theme for the collection, Riki bases it or his experiences during a certain period in his life.

FOR AW2023 The theme is based on Japanese “Craftsmen in America”. The collection will be introduced in Paris at man show between 20^th – 22^nd Jan then will be housed in THE RUDAI show space for the selling season.

HOLOMARKET…….. ONE TO WATCH………