Now stocked on line as well as representing the brand via our agency THE RUDAI is now proud to welcome RETROSUPERFUTURE into the fold.

RETROSUPERFUTURE is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman, RETROSUPERFUTURE has become highly popular for its eclectic collection of colorful acetate sunglasses.

Starting from a classic, clean silhouette, RETROSUPERFUTURE has gradually built up its impressive collection, currently comprising of a long list of timeless yet cutting edge shapes.RETROSUPERFUTURE now stands as one of the most fearless contemporary eyewear companies.

Since its inception, RETROSUPERFUTURE’s goal was to develop high quality eyewear, with a distinctive design at an affordable price. Entirely handmade in Italy, RSF eyewear is produced by some of the world’s best eyewear manufacturers, known for their experimentation with new production techniques, finishings, materials and detailing.

By teaming with exclusive companies like the German ZEISS, Retrosuperfuture has added a layer of quality eye-protection perfect for an extended everyday use.

Recognized for its distinctive mix of eclectic aesthetics and beyond exceptional manufacturing quality, each new RSF collection consists of a selection of silhouettes developed through constant research of references, materials, finishings, colors, textures and shapes.

RETROSUPERFUTURE’s iconic products are a continuous source of inspiration and the result of a playful interpretation by the brand’s creative team.

At the Beginning of this year MAIUM were asked to design an innovative, experimental and fashion forward garment for the Lenovo Tab Wear Collection where me-time was key. In today’s world, wellbeing takes a fluid new form: immersing yourself in me-time, allowing to prioritize your wellbeing while doing what you want, whenever and wherever you choose.

The design was inspired by metamorphoses in nature, like a butterfly emerging from its cocoon. Anita the co-owner and designer of MAIUM wanted to design a garment that feels so comfortable you don't want to take it off, but that also transforms into something functional and fashionable. At first glance, this looks like an ordinary poncho, but when it starts to inflate, it is almost magical: the coat becomes a cosy cocoon. When converted into a hammock, the wearer can literally feel like a butterfly inside a cocoon and enjoy me-time in nature. The coat is made from 66 recycled PET bottles, with the aim of producing a low carbon footprint, handcrafted by certified manufacturers.

New to The Rudai show space for AW2023 is HOLOMARKET TOKYO.

Riki Yoshida, a hand-printing artisan, has been developing fabrics for domestic and international major brands for 15 years. He graduated from the University of Osaka with a Fashion Design degree. Straight after graduation, he started working for a textile company in Kyoto where he created innovative textiles for brands like Yohji Yamamoto, Issey Miyake, and Chanel. During that time, he started making his own clothes as a hobby. His garments started to gain attention, so he decided to put more effort into creating his own clothing line.

 Japanese fashion is known on the western side of the world for its unique shapes and innovative use of technology; but since starting his career, Riki has always been drawn to textiles and printing patterns on the cloth via the craft of “YUZEN”.

Yuzen is a technique for printing patterns on cloth using a mold. It is a technique that has been handed down since ancient times in Kyoto, Japan and has evolved in its own unique way. The entire dyeing process, a traditional industry in Kyoto, is done by hand-printing, which allows for a high degree of freedom of expression. HOLOMARKET have been producing a wide variety of original fabrics that cannot be expressed by ordinary screen printing, utilizing techniques that can only be done by true craftsmen in the dyeing factory.

HOLOMARKET’S original fabrics are used by a wide range of clients from foreign maisons to the interior industry. While using traditional techniques, HOLOMARKET are constantly evolving these techniques to create highly designed products.

"I didn't want to go through the path of entering a fashion brand and being asked to draw a pattern or go to the same path all fashion students follow after finishing school, I wanted to be more creative"

HOLOMARKET’S collections are always designed with a particular theme in mind. When it comes to figuring out the theme for the collection, Riki bases it or his experiences during a certain period in his life.

FOR AW2023 The theme is based on Japanese “Craftsmen in America”. The collection will be introduced in Paris at man show between 20^th – 22^nd Jan then will be housed in THE RUDAI show space for the selling season.

HOLOMARKET…….. ONE TO WATCH………