As THE RUDAI is getting more and more conscious and looking to partner with more earth friendly organisations we have been introduced to FEMER - Fish Skin, being pioneered by Marielle Philip.....

Lost in the middle of oyster farming territory, on the harbour of La Teste-de-Buch and off the Arcachon Bay, Marielle Philip is tanning fish skins to turn them into leather. Her workshop is set up inside one of those little wooden cabins right by the water-a few feet away from the food stalls where tourists regularly show up to gorge themselves on oyster platters.

Inside Femer, her small leather-working shop, each object fits the nautical theme: yellow raincoats hanging on a rack, an old machine that fillets fish, a few water colors of boats, and her grandfather's fishing nets. In a corner, two big freezers stock the different fish, whose skins will soon become leather: bass, salmon, soles, trout, turbots, burbots, sturgeons, catfish, rays, mullets... The list is long-if it swims, it ends up on Marielle's workstation.

The art of fashioning leather out of fish skin wasn't invented yesterday. The artisanal craft has been practiced across the ages and across the globe. Marielle grew up at sea, accompanying her grandfather on fishing trips and helping with morning auctions. Marielle start their own leather-working shop, naming it Femer. Together with her mother, they developed an eco-responsible method that allows them to fabricate fish leather through a circular economy. For nearly two years, Marielle put on her chemist hat and concocted various vegetable tannin recipes, eventually arriving at a process that is 100-percent natural, with zero waste.

Tannin is the substance that is added in order to transform the skin into leather, rendering it supple and insoluble, and preventing it from rotting. Currently, industry professionals use mineral salts as tannin, such as chromium salts-chemical products that mix easily with other substances, and thus cut production times way down. Marielle opted for a more natural alternative, out of environmental concerns: "I use local invasive plants, such as crushed mimosa root bark, which is found all over the Aquitaine region," she explains. "I am always working on new vegetable tannin formulas. Choosing this process means that we are looking to remain as natural as possible, and obtain quality  leather," confesses Marielle, careful not to reveal too much of her secret recipes.

Why are we highlighting this to you???? kangaROOS will be utilising this artizanial technique on there upcoming colab with BISSO......

More info to follow......

LONG TIME FRIENDS & "CO-CONSPIRITORS" SIMON BARKER (original Bromley Contingent) and HIROSHI FUJIWARA both feature in the recent NUMERO EXTRA publication.

The feature was taken in Prague where Simon is based and discusses the long time friendship of these 2 influential and very down to earth figures.

There will be a very special capsule that has had the STAIN SHADE treatment from AKA SIX x FRAGMENT that will be exclusive to www.thebusinessfashion.com.

Our friends over at hitandrun.ltd have released a limited edition capsule with JOEVEXED from VEXED GENERATION "HUMAN 2".

Human 2 is a series of multiples created by JoeVexed to highlight the abysmal human rights records surrounding the Qatar World Cup. In the twelve years since the tournament was awarded, over six and a half thousand migrant workers have lost their lives due to human rights violations.

Creating mono-prints from a replica 2006 England World Cup shirt, before laser etching the image onto acrylic, Joe has hand press-printed an edition of sixty-six fully GOTS accredited organic cotton T-Shirts, in recognition of Moore, Hurst, et al.

The edition is split into three runs of 22, to represent the players on the pitch during a match, each in a distinct colour reflecting the England kit.

The edition will be priced at £114.95 to match the England Home Match Shirt which is manufactured in its millions.

10% of the sale price will be donated to Amnesty International.

Each artwork comes with a signed COA England badge print.

Head over to the site....

https://hitandrun.ltd/collections/joevexed-human-2

Showspace favourite MR THUNDERS has come together with Pineapple Records and Head Honcho Sam Binga for a limited run of LS Tee’s made from fully organic fair trade stock. The line has been hand printed in Bristol with prints to the front and back. And for the “Eagle Eyed” There is also a QR code embedded into the print that will take you direct to The Pineapple records back catalogue……..

MAIUM is pleased to be featured within the 00.thestore ECO POP UP. 00.thestore brings over 80 sustainable, ethical and eco-conscious brands to a central London pop-up this festive season

WHAT: A pop-up concept store, bringing 85 of the most innovative and exciting sustainable brands that live online to physical retail
WHERE: 4 Conduit Street, W1S 2YN
WHEN: Monday 14 November 2022 - Friday 22 December 2022
WHO: 00.thestore will stock brands such as Chilly's, House of Sunny, Wild, Daye, Lomi, Aarke, SowVital, SURI, Birdsong, Damson Madder, Kloris, MAIUM and Roam

It’s estimated that 23 million unwanted gifts are destined for landfill at Christmas, with the average person receiving 2 unwanted presents. 00.thestore is helping to shift the narrative around festive gifting and instead champion brands and products that are uniquely positioned to serve as thoughtful gifts, forever gifts or gifts actively objecting to the status quo of marketing and promoting a sustainable lifestyle beyond the holiday season.

The pop-up will host a wide selection of the most exciting, industry-leading, innovative and established brands confirmed to be featured in-store with us who are all championing sustainability. Most of them are already featured in high-end retailers such as Liberty's, Selfridges and Harrods. Some of them to name a few: Chilly's, House of Sunny, Wild, Daye, Lomi, Aarke, SowVital, SURI, Birdsong, Damson Madder, Kloris, MAIUM and Roam. 

Sustainable Saturday 

As an antidote to Black Friday, 00.thestore are hosting Sustainable Saturday on Saturday 26th November, by partnering with bodo to create an online platform. This will feature all products in store to leverage conversations around Black Friday and encourage customers to opt for more planet-friendly choices. For those who can’t make it down to the space, customers will be able to shop the store's offering online, and bodo will fulfil their order via their eco-friendly delivery service - on demand, the same day, from the store. 

Alongside the traditional retail offering, 00.thestore will host a range of workshops and panel discussions in the afternoons with leading industry experts from the sustainability space, as well as activists and influential social media personalities. They aim to start a positive dialogue around sustainability and our collective role in preserving natural resources by showcasing 'good for the planet' products and providing more knowledge on global issues of waste, overproduction and excessive consumerism. Brands will also host their own events such as:

• Mindfulness Morning with Rain CBD
• Make your own terrarium with London Terrarium
• Plant Repotting Workshop with SowVital
• B-Curious - an informative evening with the B-Corp team on how to start the verification journey 

The space has been designed in collaboration with renowned designer, Yoshi Takagi, Design Director at Monocle and Head of Brand Design at MOO, to bring our vision to life in store. He is curating a select cohort of international product and furniture designers, some award-winning - most recently at London Design Festival, to assemble the store's interior and visual identity - all to make up the showroom.

“After the success of the first 00.thestore pop-up earlier this year, we’re back for a second time with a focus on mindful gifting this festive season. In an ever-confusing world for consumers, 00.thestore provides a trusted environment for shoppers to feel confident that the items they chose are good for the planet. We’re really excited to be hosting such a large number of responsible brands in one place to make it as easy as possible for people to invest in conscious items for themselves and loved ones!”

Zora Feraji, Founder 00.the store

About 00.the store

00.thestore creates an innovative space for consumers to discover a curated collection of brands with sustainability at the core, providing a flexible platform for digital-first brands to benefit from brick-and-mortar retail trade during peak sales seasons. 00.thestore is also a 360 advertising platform for its brands with curated customer touchpoints both online and offline, optimised for maximum brand visibility, awareness and reach.

Instagram: @00.thestore

Featured brands:

Beauty and wellness: Biork, Blanka Soap, byMatter, Daye, Dibia, Ethosa, House of Lady Muck, KEAR, Kloris, Love Not War, MACK, Manifesto Nutrition, Namsu, Nini Organics, Orn Kuu, OTP,  Parla, Pelegrims, Quanna, Rain CBD, Roam, SBTRCT, Seeds of Colour, Serious Tissues, Smilemakers, SURI, Uberlube, Urania's Children, Wild, Wilton, Yoni. 

Fashion: BasicRight, blacktogrey, Culthread, Damson Madder, Dion of Paenia, Eartha, Francesca Marachisio, House of Sunny, Ilk + Ernie, Love Hero, MAIUM, Natasha Tonic, Oh Seven Days, Pantee, Personal Effects, Stories We Cherish, STORM Active. 

Accessories: Aimos Jewellery, Critically Endangered, GroundTruth, Inouar, Leiho, Studio Kyodai, Zashadu. 

Home and lifestyle: aarke, Chilly's, eCoffee Cup, Elm Road, Far and Away, Harriet Says Hi, HOJ, Kana London, Lomi, London Terrariums, SowVital. 

Interior: And New, Atelier Aveus, Nowny Model, Rob Parker, Vahe.