At the Beginning of this year MAIUM were asked to design an innovative, experimental and fashion forward garment for the Lenovo Tab Wear Collection where me-time was key. In today’s world, wellbeing takes a fluid new form: immersing yourself in me-time, allowing to prioritize your wellbeing while doing what you want, whenever and wherever you choose.

The design was inspired by metamorphoses in nature, like a butterfly emerging from its cocoon. Anita the co-owner and designer of MAIUM wanted to design a garment that feels so comfortable you don't want to take it off, but that also transforms into something functional and fashionable. At first glance, this looks like an ordinary poncho, but when it starts to inflate, it is almost magical: the coat becomes a cosy cocoon. When converted into a hammock, the wearer can literally feel like a butterfly inside a cocoon and enjoy me-time in nature. The coat is made from 66 recycled PET bottles, with the aim of producing a low carbon footprint, handcrafted by certified manufacturers.