The first release from Super7 is inspired by the Run The Jewels’ hit song “Walking In The Snow” which was accompanied by a two-time Clio Music Gold winning stop-motion music video featuring El-P and Killer Mike action figures leading a toy room rebellion.

“I’ve been listening to El-P since Company Flow, and like many people, was introduced to Killer Mike through R.A.P. Music, when Mike and El-P first collaborated,” said Super7 Founder & Owner, Brian Flynn. “When Run The Jewels came out, it was a sonic and verbal assault, and it was amazing, but we had no idea how Super7 could ever work with them. Once we saw the music video for Walking in the Snow we knew action figures had to be made of this dynamic duo. It was a perfect fit.”