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MAIUM: FUNCTIONAL OUTERWEAR

Written by The Rudai - November 13 2022

THE RUDAI welcomes MAIUM to the UK showspace.

Maium is a fashion label rooted in urban movement, they make stylish products with a strong focus on quality, functionality and durability.

The Maium movement is committed to continuously searching for durable and sustainable alternatives in production techniques, fabrics and raw materials. Rainwear is, by definition, designed to protect from the elements. Maium is the brand attempt to restore the link with nature and protect the elements from us.

Primary values:

Fashion, Quality, Movement

STYLE THROUGH FUNCTION AND ETHICS

Maium are here to defy the conventions and prove that function is style. Fashion designers are the new engineers, with an equal focus on aesthetics and quality.

Maium blends tech-wear and fashion with innovative design. Simply open the signature zippers on each side and transform the raincoat into a bike poncho.

MATERIALS

All materials used in Maium coats are fabricated from recycled fabric from a use of a variation of materials such as recycled polyester, organic cotton and recycled nylon.

The lining and taping is also made from recycled materials. None of the garments hold any animal products. Even the polybags are biodegradable. Maium also use recycled, reused and reusable carton boxes for transportation.

All of the Maium garments are fully waterproof, designed for movement and created for everyday wear.

ADULTS

Unisex, timeless and functional designs no matter the weather.

BAGS

Bike-friendly bags with hidden hooks to attach to your front or back carrier.

KIDS

Matching raincoat with your mini-me, for dry legs in their bike seat.

‘Als ik maium op m’n porem krijg dan gaan ik pleite ’

KONUNDRUM modular transformative outerwear........

Written by The Rudai - November 10 2022

@konundrum_official is a MODULAR outerwear brand that comprises of a growing eco system of garment parts. To put simply the consumer can assemble their own versions based on their own style. Each part is detachable whilst interchangeable, the brand has a strategic alliance with "RESORTECS" (LVMH funded Belgian company that invented a heat dissolvable thread enabling easy repair and recycle).

The brand was founded in Frankfurt am Main as a platform for innovative clothing concepts by Jan-Philipp Kosfeld and Annika Langhammer.

During his fashion design studies at London’s Central Saint Martin’s College of Art and Design, KONUNDRUM’s creative director Jan-Philipp Kosfeld developed an interest in the intersection of architecture, philosophy, and technology within the context of fashion. Kosfeld realised that the driving force behind fashion cycles and trends is the nature of Change, inherent to everything on this planet.

Yet, when it comes to how clothing is made and sold, the fact that our individual needs and aesthetics might change is rarely considered. This pivotal realisation motivated the couple to join forces and create KONUNDRUM. The brand name stands for a riddle or difficult question with no imminent answer, indicating the high complexity of solutions needed in the future.

After several years of development, the brand proposes a new category of apparel designed to better adapt to the multi-faceted aspects of modern life. Taking inspiration from modular architecture and software engineering, KONUNDRUM creates upgradable outerwear to cover the needs of today and tomorrow. Exploratory, adaptive, and open-ended.

Collectors will be able to select from a range of purpose-built outerwear editions or create their individual jackets and coats by selecting from an ever-growing range of parts. The parts to choose from include vests, collars, hoods, sleeves, extensions and insulations. By breaking down garments into parts, KONUNDRUM enables collectors to participate in the design process by co-creating clothing specifically tailored to their aesthetic and needs.

The modular nature of KONUNDRUM apparel creates the unique advantage of interchangeability between all parts allowing collectors to upgrade or adjust their apparel by exchanging certain parts. This can be done effortlessly at home and does not require any tools. Creating clothing in this innovative way, the couple provides collectors with apparel designed to become dear companions ready to accompany them throughout all phases of life.

See below a round up of 2022 features.....